From Kansas Courts to Nationwide Impact: ShotTracker and FanThreeSixty’s Game-Changing Alliance
From Kansas Courts to Nationwide Impact: ShotTracker and FanThreeSixty’s Game-Changing Alliance
Imagine tuning into a college game and seeing data-driven graphics illuminating every shot, assist, and defensive play in real time—on your mobile app and in-arena video boards.
That vivid vision became a reality last season thanks to a partnership born in Overland Park, Kansas, between ShotTracker and FanThreeSixty. This collaboration didn't just debut at Allen Fieldhouse—it began with the Kansas Jayhawks, and now it’s poised to redefine fan engagement across the country.
On June 30, 2025, ShotTracker, the AI-fueled stats platform founded in Kansas, announced a new strategic partnership with fan-engagement specialist FanThreeSixty. The pilot program, first tested during the 2024 men’s and women’s Kansas basketball seasons, successfully integrated ShotTracker’s real-time data graphics into the Kansas Jayhawks app and in-venue video boards.
The outcome?
Fans experienced shot charts, player efficiencies, and live analytics—mirroring the insights coaches use mid-game.
Kansas isn’t just where this story started—it’s where ShotTracker’s founders began. Co-founders Davyeon Ross and Bruce Ianni launched the platform in Overland Park, imbuing its tech with Midwestern roots and basketball insights forged in the heartland.
FanThreeSixty, too, traces much of its early success to Kansas Athletics. As the app provider for the Jayhawks, they already know the local fanbase—and have developed solutions for the Special Olympics Kansas and other state organizations.
This Kansas origin story gives the new partnership a deeper resonance. It’s one thing to launch flashy tech in big markets; it’s another to iterate alongside a passionate local community that became the proving ground.
As Dison Martin, FanThreeSixty’s Director of Product Strategy, put it: integrating ShotTracker’s AI visuals “redefines the fan experience,” turning every touchpoint into a story with stats that sprint ahead of the play. And Davyeon Ross was equally enthusiastic, framing the integration as “a pivotal moment” in sports technology that began in the Midwest but is now poised to scale nationally.
What makes this alliance compelling isn’t just the sleek tech—it’s the ripple effect. The ShotTracker‑FanThreeSixty combo is set to roll out across all of FanThreeSixty’s clients in the 2025–26 season: from college programs to pro teams and entertainment venues.
It’s analytics as a mainstream fan tool, no longer limited to coaches on the bench. And that democratization—built on Kansas-tested tech—is the unspoken MVP of the story.
The first phase has already delivered impact: fully immersive video boards at Allen Fieldhouse, real-time shot charts in both men’s and women’s games, and a surge in fan interaction during breaks and halftime. Those moments, where fans pause live viewing to absorb insights, are transforming how people watch basketball—making hesitant fans feel savvy and hard-core fans feel deeper.
From Overland Park to the national stage, this partnership showcases how local innovation can become a blueprint for the future of fan engagement. ShotTracker’s Midwest beginnings have blossomed into a national platform, and FanThreeSixty’s embrace of that vision turns every court into a data court, and every fan into a coach-in-waiting. If Kansas basketball fans got a taste of that future last year, the rest of sports—college hoops, pro leagues, even other entertainment arenas—are next in line. And they can all be thanking the Sunflower State for helping tip off this next-gen fan revolution.